What is Inbound Marketing ?
Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers
Why you need a content marketing mindset
Content marketing is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism. Content marketing, unlike inbound marketing, has been around for hundreds of years,
The business goals of content marketing
- Brand awareness or reinforcement
- Lead conversion and nurturing
- Customer conversion
- Customer service
- Customer loyalty/retention
- Customer upsell
- Passionate subscribers
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